On Friday 18th May 2018 (the same day they released their brand new album, Saved – review here), American band, Now, Now performed their second set at Brighton’s The Great Escape Festival 2018.
Upon arrival at The Hub, we waited patiently for the band to take to the stage but no sooner had KC taken to the stage, than she announced that they were in fact going to take the set out to the beach, for a short, impromptu, acoustic show.
The audience happily followed them out to a spot in the middle of Brighton beach, where everyone sat down and gathered closely around the band for one of the most intimate shows I have ever witnessed.
The modest set consisted of just 5 songs (4 from their new album, Saved) and showcased the brilliance of the songwriting itself, regardless of the slick production on the record.
In honesty, the first song was quite tricky to hear, due to there being no PA system and the beach being fairly busy, but after the band warmed up and the crowd had adjusted, we could make out the songs perfectly…in fact it was almost like the beach quietened down, just for them.
After the short, 5-song set, the band thanked people for coming and stuck around to chat with people and it became quite the intimate gathering. This was far from a conventional gig, but it was definitely something special…something you would have been privileged to have witnessed.
- The sheer fact that the band took their show outside, to the beach, was a wonderful thing.
- KC’s clear range of emotions at being able to put out the band’s third album, showed a very vulnerable and sweet side to her. There was a lot of gratitude for the support they receive too.
- The time they took to speak to their fans and members of audience, on the beach, was really special too.
Set It Free
* These songs can be viewed in the YouTube video, below.
Finally, I want to say a big thanks to Now, Now for making this a wonderfully unique experience, and to Isobel and Rick at Whiteboard PR for letting me know about this special show.