Now, Now are an American indie duo originally from Blaine, Minnesota (USA), now based in Minneapolis. The band now consists of founding members, KC Dalager (vocals/guitar/keyboard) and Brad Hale (drums/backing vocals) after a recent departure from their line-up. To date, they have had two, somewhat heavier albums and this, Saved, will be their third, full-length release. Here’s what we have to say about it…
It’s been a decade since their more thrashy, emo-esque debut album, Cars, was released (back when they were called Now, Now Every Children) but since then, Now, Now have clearly been working hard on mastering the art of slick production.
This is an album that successfully merges emotive, thought-provoking lyricism based upon relatable topics, with warm, summery production; it’s credible songwriting with certain mainstream, pop sensibilities.
Saved is a stunning record. It has everything from catchy choruses and atmospheric synths to chugging guitars and heavy beats.
It kicks off with the acoustic-led, summer tune ‘SGL’ (short for Shot-Gun Lover) which would be the perfect road trip track, through the open roads of America. From there, you’ve got the captivating ‘MJ’, which makes reference to Michael Jackson‘s ‘Billie Jean’ topped off with a galloping beat (somewhat similar to MJ‘s ‘A Place With No Name’ from 2014’s Xscape)
Another significant track is ‘Window’, with its shimmering synths and manipulated vocals, that continually ascend. It’s a song about desperation for someone;“Every night I’m at your window, Wonder when you’re gonna let me in.”A truly atmospheric track.
‘Powder’ is a massive tune and a superbly powerful and passionate close to the album; it has a catchy, fun start with delicate guitars and subtle synths but as it goes on, descends into a very interesting and heavy breakdown with gritty synths.
There are certainly a lot of resemblances that can be made across the album too: ‘Can’t Help Myself’ has whispery vocals, somewhat similar to Geowulf; ‘Knowme’ is a house-like track with calm, electronica vibes, with elements of Chicane to it; ‘Set It Free’ makes cheeky reference to “wandering hands” and has a certain something about it that reminds me of a cross between The Cardigans and Sixpence None The Richer; ‘Drive’ has a beachy, Lana Del Rey vibe and ‘Holy Water’ is a song which I find merges MUNA with early Dido (with the use of industrial-like sounds) – it’s beautiful and euphoric. That’s in no way saying that they are copying other artists but perhaps making a nod to them; if anything it just goes to show what an eclectic record they have managed to create, with a little something for everyone.
As far as albums go, this is diverse and interesting with a real excitement about it. Just listening to it, puts you in an instantly good mood due to its stunning production and uplifting vibes. They have managed to craft a sound that is somewhere between airy beach-pop and grungy rock, evoking nostalgia and varying emotions throughout. This is fantastic record that is sure to be the soundtrack to many people’s summers this year.
‘Saved’ is out now and can be downloaded from iTunes – https://itunes.apple.com/gb/album/saved/1365088448
Saved on Spotify
AZ (Official Video)
SGL (Official Video)
Yours (Official Video)
We hope you’ve enjoyed our review; what do you make of this band’s latest album, Saved? Are you as much of a fan as us? What would you rate it? Please leave your thoughts in a comment or via our social media.