Dark & Beautiful Secrets is the third full-length release from Sweden’s very own Normandie. They claim this album is the true sound of the band with vocalist, Philip Strand (also a producer/writer for a number of pop artists & he even penned the Irish Eurovision entry for 2021), claiming that the album is much darker and delves more intimately into their personal lives than they have been before. Let’s see if it matches their ambitions…
Overall the album is very pacy and it doesn’t let up often. Dynamically, it’s fairly steady in that it keeps up the initial pace of ‘Babylon’ and ‘Hostage’, which are very anthemic in their presence at the start of the album. Which is great. However, for an album claiming intimacy, it lacks interest in how it flows. It has more of a dance anthems playlist vibe than a gritty window into the soul. Having said that, there is some let up within the tracks themselves with stripped back choruses that then smash back into very catchy choruses. It’s the kind of thing we’ve seen from bands in a similar vein such as Don Broco and Thirty Seconds To Mars. Unlike those bands though, all the tracks feel pretty much the same, very driven and super catchy in the choruses, but that’s all.
Speaking of catchy choruses, ‘Jericho’ and ‘Holy Water’ are particular highlights on this record, but to be honest, any of the tracks would easily pass as a single release. Lyrically, the choruses are just straight to the point, trying to encompass the track as a whole with one or two lines. Again though, the album lacks imagination in its writing. The lyrics feel quite generic and although the use of some good concepts such as the idea of Holy Water drowning you (a reference to Strand turning his back on the church at the age of 14), it cannot shake some very over-used lines and clichés.
Dark & Beautiful Secrets is not a bad album, but it’s nothing that stands out from the crowd.
‘Atmosphere’ tries to break both of the issues above. It is a much slower track than the rest and is a nice relief from the driving beats and heavy melodies on the rest of the album. It really is a standout track which is unfortunately lost amongst everything else. It’s a track about losing yourself and true to its title, really has some atmosphere about it. Lyrically, it feels much stronger than the rest, less forced and the production really adds to the feeling of the track as a whole. There are some heavier elements to the album too which are ear-catching. Most notably, is the riff in ‘Mission Control’, which really throws me back to some old Muse tracks, that I haven’t visited in a while and ‘Renegade’ feels influenced by the newer Bring Me The Horizon tracks of recent times. I would say these are the only varying elements to this album but it still feels quite ‘samey’ as mentioned before.
Dark & Beautiful Secrets is not a bad album, but it’s nothing that stands out from the crowd. If you enjoy similar bands such as Don Broco, Bring Me The Horizon (later releases) and PVRIS then you will enjoy this, but I think you’ll forget about it a few weeks later. Add ‘Atmosphere’ to your favourite playlist and that will do you right.
‘Dark & Beautiful Secrets’ is out 19/02/21 on Easy Life Records and can be downloaded from iTunes – https://music.apple.com/gb/album/dark-beautiful-secrets/1539052326
Dark & Beautiful Secrets on Spotify
Coming Friday 19th February 2021.
Babylon (Official Music Video)
Holy Water (Official Music Video)
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